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Although the site is new to the market, its founders are not new to the retail game. Founded by a team of four former Gilt executives, the brand’s mission is to provide excellent customer service, focusing on wardrobe solutions, size and fit, as well as incorporating fun back into the online shopping experience. “The majority of American women are size 10 or higher,” says Brooke Cundiff, co-founder and Chief Merchandising Officer. “Yet traditional retailers don’t cater to them. They limit their selection and push their offerings into a corner of the women’s floor

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